03 / MARKET EXPANSION · IPEKYOL × ZALANDO

Building a marketplace business in Germany

A cross-functional market-entry program to establish Ipekyol’s marketplace business and operating model in Germany.

STRATEGY & EXECUTIONCOMMERCIAL OUTCOMESSELECTED CASE STUDY

~€5MReported GMV by end of year twoReported project outcome; validate scope and period before external use.

60% → 45%Reported order return rateContextual metric, not an independently audited claim.

01 / CONTEXT

The challenge

The expansion required a credible business case and alignment across merchandise planning, pricing, marketing, logistics, IT and legal/operating setup.

02 / ROLE

My contribution

Developed the business case and coordinated the cross-functional launch, including the Zalando Partner Program model in which Ipekyol retained inventory control while Zalando supported fulfillment.

03 / IMPACT

Outcome & context

Reported approximately €5M GMV by the end of year two. The overall order return rate was reported to have decreased from 60% to 45% following product/category analysis and merchandising actions.