06 / PROFITABILITY · YILDIZ HOLDING

Turning a low-margin B2B model around

A targeted commercial operating model for out-of-home customers following a period of low margins after SAP launch.

STRATEGY & EXECUTIONCOMMERCIAL OUTCOMESSELECTED CASE STUDY

−1% → +1%Reported net margin for covered segmentsReported project outcome; validate scope and period before external use.

7 regionsAccount reviews coordinatedContextual metric, not an independently audited claim.

01 / CONTEXT

The challenge

A broad cost-cutting approach risked limiting growth. The alternative was to understand account potential, cost-to-serve and the economics of serving different customer segments.

02 / ROLE

My contribution

Coordinated account reviews across seven regions, estimated share-of-wallet potential, set segment-level targets, considered digital ordering for smaller accounts and introduced threshold-based pricing logic.

03 / IMPACT

Outcome & context

Net margin for the covered customer segments reportedly moved from −1% to +1% over one year.